Metrics Dashboard

Address the Lead to Signed drop. Your acquisition efficiency is declining at the top of the funnel, impacting downstream conversions. Investigate the recent 2.6% drop in Signed/Started.

Prioritize activation velocity. The Signed to Income 90 day velocity is flat, indicating no improvement in converting signed users to revenue. Focus resources on the activation team to accelerate this critical stage.

Leverage Q1 momentum. While YoY signed is up significantly, weekly signed is declining. Capitalize on tax season by refining lead quality and conversion to maintain acquisition pace.

Review Cost/Activated. This metric increased 3.78% over four weeks, indicating a potential efficiency leak post sign up. Investigate the reasons for this rising cost.

Key metrics

AS OF MAR 22

Signed

2.4K

cumulative · as of Mar 22

-2.0% WoW
10.2% MoM

Got Paid

865

cumulative · as of Mar 22

6.3% WoW
9.1% MoM

Activated

1.4K

cumulative · as of Mar 22

5.7% MoM

Paying

556

latest month · as of Mar 22

11.9% MoM

Deposits

$9.7M

cumulative · as of Mar 22

-0.7% MoM

Cum. TPV

$9.3M

cumulative · as of Mar 22

34.5% MoM

Booked ARR

$5.6M

latest month · as of Mar 22

10.2% MoM

Collected ARR

$2.2M

latest month · as of Mar 22

11.9% MoM
SIGNED 48, WOW DROP 2.04%, Q1 PEAK ENDING
SIGNED 2401, MOM 10.21%, STRONG Q1 GROWTH
ACTIVATED 1374, MOM 5.68%, VELOCITY FLAT
TPV $9.3M, MOM 34.52%, DEPOSITS FLAT
PAYING 556, MOM 11.87%, CONVERSION MATURING
REVENUE GROWING, MOM 11.87%, ARPU NEEDS FOCUS
BOOKED $5.6M ON TRACK, COLLECTED $2.2M ON TRACK
COST/ACTIVATED UP 3.78%, EFFICIENCY DECLINING