Funnel velocity is deteriorating across key stages, with a 3% worsening in signed to income conversion. We must prioritize identifying and unblocking the post incorporation friction points to hit our 3 month payment goal.

Despite Q1's aggressive acquisition focus, lead generation efficiency is declining, with leads moving less than ad spend. Revisit marketing spend allocation to ensure CAC efficiency remains a priority as intent tapers.

Our mature cohort conversion rate of 50.9% is significantly below the 70% target, indicating a systemic issue in getting established customers to pay. Accelerating their activation is critical for revenue growth.

The successful launch of Healthcare with a 26% attach rate and strong TPV growth reinforces our strategic value proposition. Leverage these wins to drive further customer lock in and expand our service offerings.